We created Yum Baby because we wanted something simpler and more personal for how we were feeding our babies. We each had different comfort levels and our own way of doing things, and it was hard to find something that felt tailored rather than templated.

So we built it. A place for clear, credible guidance that’s easy to use, and easy to make your own. Something that helps you feel more sure of what you’re doing and brings a little more magic back to mealtime. We can’t wait to see what that looks like for you and your baby.