Created by moms who’ve been there.
We created Yum Baby because we wanted something simpler and more personal for how we were feeding our babies. We each had different comfort levels and our own way of doing things, and it was hard to find something that felt tailored rather than templated.
So we built it. A place for clear, credible guidance that’s easy to use, and easy to make your own. Something that helps you feel more sure of what you’re doing and brings a little more magic back to mealtime. We can’t wait to see what that looks like for you and your baby.
Meet Our Founder
Lacy, mum of two, began her journey with feeding with a little more complexity than expected. After navigating gestational diabetes during her first pregnancy and introducing a particularly picky eater to solids, she wanted a different approach the second time around. When she couldn’t find an app that offered the practical, supportive guidance she needed, she decided to build one herself.
That’s how Yum Baby began—a real-life solution to make introducing solids simpler, more supportive, and more joyful. Lacy brought two fellow moms on board to help turn her idea into something bigger: a trusted resource to help parents feel confident, informed, and supported through the adventure of feeding their little ones.